Yaza Labneh Trusts Greiner’s K3® Cup to Advance its Environmentally Conscious Ethos

Yaza set out to introduce American consumers to traditional Mediterranean labneh, a versatile dairy product for spreading, dipping and more. It’s made from fresh, strained milk until it forms a smooth consistency, perfect for dipping and spreading. 

Typically found in Mediterranean diets, labneh offers many nutritional benefits. Yaza Labneh is all-natural, low-fat, high in protein, probiotic-rich and contains no preservatives or added sugars. Labneh’s versatile flavor makes it the perfect healthy substitute for cream cheese, sour cream and dips like hummus.

“At Yaza, our foremost commitment is to deliver delectable and genuine Mediterranean cuisine to households across the United States,“ says Karim Khalil, Founder of Yaza. “We firmly believe in the authenticity of our food, emphasizing both flavor and ingredients. This entails a steadfast commitment to excluding chemicals, preservatives, and added sugars from our labneh. Our dedication goes beyond creating wholesome products; we want our customers to feel good about supporting us. Integral to this experience is ensuring our packaging is not only sustainable but also beneficial to them and the planet we call home.” 

Yaza’s commitment to sustainability permeates its entire supply chain. They source milk from local dairy farms nestled in the Catskill Mountains of Upstate New York. Flavoring ingredients are also carefully sourced from local producers to minimize its carbon footprint and improve product quality

The innovative design and shape of the K3® offer a perfect fit for Yaza Labneh. The packaging's form factor enhances the aesthetic appeal on the shelf and provides functional benefits, ensuring ease of handling and portion control for consumers. The cardboard wrap provides stability, allowing Greiner to use less plastic in production while still maintaining the same strength and durability needed for nationwide distribution. This also results in a reduced CO2 footprint. The cup and cardboard wrap can be easily separated, allowing for both components to end up in the correct recycling streams. Additionally, the cup only comes in white or transparent material, producing high-quality recyclates that are not contaminated by any inks.

“Yaza is committed to incorporating eco-friendly practices into our operations, and sustainable packaging is a key component in meeting our standards. Greiner Packaging's K3® solution not only meets but exceeds our expectations in terms of its environmental impact.”

Yaza sought a packaging solution that demonstrated a commitment to sustainability for both retail partners and end consumers. The Greiner K3® cup delivered on both fronts. It enabled Yaza to successfully launch its labneh in the US and grow to distribution in 46 states within two years.

“We are proud to be working with Yaza to push the labneh sub-category forward in the U.S.,” said Kai Anthony, Business Development Manager at Greiner Packaging. “Our design team worked diligently with the Yaza team to complete the final packaging that not only appeals to consumers familiar with labneh but also to consumers who may be unfamiliar.” 

“Working with GPI at Pittston has been a positive experience,” concludes Karim Khalil. “Their team has demonstrated a genuine commitment to understanding our needs and ensuring that the K3® packaging solution meets our requirements. The collaboration has been smooth, and we appreciate the dedication and expertise they bring to the table.”

“Yaza is committed to incorporating eco-friendly practices into our operations, and sustainable packaging is a key component in meeting our standards. Greiner Packaging's K3^® solution not only meets but exceeds our expectations in terms of its environmental impact.” The innovative design and shape of Greiner Packaging's K3^® solution offer a perfect fit for Yaza Labneh. The packaging's form factor not only enhances the aesthetic appeal on the shelf but also provides functional benefits, ensuring ease of handling and portion control for consumers. The thoughtful design creates a harmonious and visually pleasing package that enhances the overall consumer experience for Yaza’s premium labneh. 

The cardboard wrap on Greiner Packaging’s innovative K3^® cardboard-plastic combination provides stability, so the cup can be produced with particularly thin walls. By using less plastic than other solutions it delivers a reduced C0₂ footprint. The cup and wrap can be easily separated which is important for recyclability. As the cup is always white or transparent it produces high-quality recyclates which are not contaminated by any inks.

“We are proud to be working with Yaza to push the labneh sub-category forward in the U.S.,” said Kai Anthony, Business Development Manager at Greiner Packaging. “Our design team worked diligently with the Yaza team to complete the final packaging that not only appeals to consumers familiar with labneh but also to consumers who may be unfamiliar.” 

“For its packaging, the company was seeking more detailed, market-specific sustainability communications for both retail partners and end consumers. Our resealable and perfectly recyclable K3^® solution certainly delivers as it is the ideal packaging to support the company’s values.” 

“Working with GPI at Pittston has been a positive experience,” concludes Karim Khalil. “Their team has demonstrated a genuine commitment to understanding our specific needs and ensuring that the K3^® packaging solution meets our requirements. The collaboration has been smooth, and we appreciate the dedication and expertise they bring to the table.”