CAULIPOWER chooses K3® for its better-for-you riced cauliflower range

Los Angeles-based CAULIPOWER has launched its new, healthy riced cauliflower range, packed in Greiner Packaging’s 100% recyclable, reusable, microwavable K3® cardboard-plastic cup.

CAULIPOWER Riced Cauliflower Cups are available in three never-before-done flavors, are just 100-160 calories for the entire container, and contain 3-5g net carbs per serving. The product, which comes in a reusable, recyclable, microwaveable cup, is also gluten-free, vegan, and keto-certified, adding a healthier, tastier, and easier alternative to the “bland” riced cauliflower category.

Working with the Greiner Packaging team at their factory in Pittston, Pennsylvania, CAULIPOWER has adopted the 24oz K3^® cardboard-plastic cup for its three-product range. The K3^® light-weight thermoformed tub is made from polypropylene (PP) and uses up to 33% less material than a conventional direct-printed, thermoformed cup of the same size. It is wrapped with a cardboard outer layer.

Thanks to its reduced plastic content, the K3^® packaging solution has an improved CO₂ footprint, and it can be recycled efficiently as the cardboard and plastic can be easily separated.

The material used to make the K3^® pack has been uniquely developed to withstand the low temperatures required to enable CAULIPOWER to be stocked in the freezer aisle and microwaved to heat when ready to consume.

CAULIPOWER Riced Cauliflower is now available nationwide at select retailers across the country and on Amazon, joining the company’s lineup of healthy, tasty, convenient products including America’s #1 cauliflower crust pizza, the only baked (never fried) chicken tenders, cauliflower tortillas, and superfood bread replacement, Sweet PotaTOASTS.

CAULIPOWER^® uses the power of veggies to make healthier, easier versions of the foods you crave, that actually taste like the foods you crave. CAULIPOWER's first innovation, cauliflower crust pizza, created a white-hot category in 2017. Today CAULIPOWER is the #1 cauliflower crust pizza, the #1 better-for-you pizza, and #1 gluten-free pizza in the U.S. In addition to cauliflower crust pizzas, the CAULIPOWER family of innovative products now includes baked (never fried) chicken tenders, flavored riced cauliflower cups, cauliflower tortillas, and Sweet PotaTOASTS. Founder, CEO, and mother of two sons with Celiac Disease, Gail Becker, left a global executive position in 2016 and set out to innovate the frozen food aisle. It remains her mission to eliminate the need for consumers to ever have to choose between taste, convenience, and health.