Decoration technologies

Many purchase decisions aren’t made until the consumer is in the retail setting, at the point of sale. This makes a product’s appearance especially important, because it determines whether the consumer notices the product on the shelf – and their impression of it, too. In addition to the basic shape of the packaging, its decoration and design play an important role in the purchase decision. Creativity is key in a successful decoration solution, but so are quality and functionality.

Whitepaper

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At Greiner Packaging, we combine all these factors so we can offer our customers a comprehensive range of decorations. Our special strength is premium decoration solutions and packaging design types of particularly high quality. We also place an emphasis on taking sustainability aspects into account when it comes to decorating our packaging. That’s why we’re pushing forward with easily recyclable monomaterial solutions (with decorations and plastic packaging made from the same plastic), alternative decoration materials such as grass paper, and the use of digital watermarks – these improve material detection in the sorting plant and can also display additional information when cash register systems are used.

Direct printing

Large quantities can be decorated cost-effectively and yet with high quality using direct printing. To increase recyclability, reduced decoration areas are in vogue.

Label

Labels are pre-printed and enable the product to be decorated even at corners and edges. Effects such as gloss, metallic or removable versions are also possible with this form of decoration.

Sleeve

Besides full-surface decoration, sleeves offer further advantages. The plastic tube can be printed on both sides and, in the interests of sustainability, also offers tear perforation.

IML

This technology is particularly convincing because of its efficiency. Forming and decorating is done in only one step and enables a precisely fitting, flexible and temperature-resistant decoration method.

Cardboard-plastic combinations

Cardboard-plastic combinations are trending. The cardboard wrap enables a minimizing of the plastic content of the packaging and the combination thus contributes to the overall reduction of the CO₂ footprint.

Digital Watermarks

Greiner Packaging is able to integrate digital watermarks simply and invisibly into various forms of decoration. The technology allows the data to be changed at any time without the need to modify the packaging design itself.

Mix & match meal box

Discover our ultimate reusable packaging for restaurants.

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