Reduce: less is more
Less material, less environmental impact
It is often the case that small changes can have a big impact. For instance, simple optimizations in cup geometry can save a vast amount of material. Let’s look at an example:
Minimal adjustments to the geometry of this PP cup reduce material inputs by 20%. With a production quantity of 30 million cups per year, this translates to a saving of 60 metric tons of plastic. This in turn has a positive effect on the solution’s carbon footprint, as less raw material is used, processed, and ultimately disposed of. Plus, the optimizations improve the stackability of the cups, thus reducing the number of truckloads being transported and saving space in the warehouse, which also cuts energy consumption in the case of chilled products.
By making this simple improvement, we have:
Minimal adjustments to the geometry of this PP cup reduce material inputs by 20%. With a production quantity of 30 million cups per year, this translates to a saving of 60 metric tons of plastic. This in turn has a positive effect on the solution’s carbon footprint, as less raw material is used, processed, and ultimately disposed of. Plus, the optimizations improve the stackability of the cups, thus reducing the number of truckloads being transported and saving space in the warehouse, which also cuts energy consumption in the case of chilled products.
By making this simple improvement, we have:
- Reduced weight by 20%
- Saved 60 metric tons of plastic per year (based on 30 million cups produced)
- Shrunk the carbon footprint
- Reduced the number of truckloads by improving stackability
- Saved space and cut energy consumption
We want to use all our ideas to offer complete solutions: sustainable packaging that allows for differentiation at the point of sale while also being commercially viable.
Head of Design and Prototyping Services (DesPro)
Sustainability depends on us working together – let’s talk!
Global Expert Product Management
