Detergent is something that is found in every household, and families with children in particular are certain to have significant quantities of it on hand. Families are also the main target group for Russian detergent brand Losk, which is part of the Henkel Group. The company is currently making use of a 10.7-liter package as part of a promotional campaign.
Longtime partner Greiner Packaging was commissioned to produce the container, and the plastics experts successfully hit the mark thanks in particular to its decoration technology. Dry offset printing, a cost-efficient but nevertheless effective type of finishing, is used here: The packaging’s design and fonts are displayed perfectly in eight colors.
Packaging facts
Content
10.7
Material
PP
Technology
Injection molding
Decoration
Dry offset printing
Varieties
Losk Color, Losk Mountain Lake
This packaging design helps us stand out from the competition in an ideal way. Our detergents are eyecatching and attract attention – which is exactly what we wanted to achieve with our promotional campaign.
Communicating with the end consumer through the packaging is becoming increasingly important. This is also true for Danone, where recipes are printed directly onto the packaging.
