Anyone who has colored their hair before will be familiar with the problem: Frequent washing, blow-drying, and bright sunlight cause the color to fade rapidly. Color Expert by Henkel offers the perfect solution to precisely this problem. It contains modern additives which help to color one’s hair in a more gentle and delicate way. When it comes to this hair care product’s packaging brightness is the key word. In the fall of 2017, Greiner Packaging took over responsibility for the plastic bottles.
While these were previously printed, the plastics experts made the change to a label decoration. On its white background, the writing appears richer and is easier to read. Henkel benefits not only from delivery reliability; the close proximity between Greiner Packaging and Henkel’s filling facility is another factor that makes the partnership so successful.
Communicating with the end consumer through the packaging is becoming increasingly important. This is also true for Danone, where recipes are printed directly onto the packaging.
