Yogurt has always been trendy among nutritionconscious people as a valuable source of protein, vitamins and minerals. The Swiss brand Hirz – a part of the Nestlé Group – is now going one step further and offering twice as much protein as is provided by a standard yogurt with its new OHYO yogurt products. With at least 8.1 percent protein and 0.1 percent fat, the yogurts clearly have a more solid consistency and therefore make a great snack for anyone who cares about nutrition, while attaching importance to intense flavor. The packaging for the new product, which is available for sale in four different flavors, comes from Greiner Packaging. The plastic cup being used is an unusual 86-millimeter format with an attractive mattfinished sleeve. A color-matched lid complements the overall appearance. The design of the cup was entirely tailored to the wishes of the customer and, thanks to the collaboration between the tool designer, the sleeve suppliers, sister companies and the proximity to the filling plant, the project was completed within a very short time.
Communicating with the end consumer through the packaging is becoming increasingly important. This is also true for Danone, where recipes are printed directly onto the packaging.
