All of Poland in a bottle – this is the promise the vodka brand Sobieski is using for trying to win consumers worldwide. As part of the Marie Brizard Wine & Spirits Group (MBWS), the name Sobieski stands for firstclass premium vodka. It enjoys great popularity, especially in North America, thanks to its purity and variety of flavors. The 1.75-liter bottle made of plastic was specially conceived for the local market, where it appeals to customers not just because of its highly valuable content, but also because of its look and practicality.
Packaging facts
Content
1.75 l
Material
PET
Technology
Injection stretch blow molding
Decoration
Engraving
The light weight of the bottle – as opposed to glass – makes shipping easier and reduces the risk of breakage. After the vodka has been used up, the bottle can be reused any number of times. Greiner Packaging, which won the Polish customer primarily because of its high-quality expectations, will start production of the plastic bottle right away:
The raw material and the modern production approach used for ensuring not just greater transparency, but also for highlighting the fine engraving of our brand logo. The bottles now match our claim to be a premium brand much better. I wish I had known about Greiner Packaging earlier.
Communicating with the end consumer through the packaging is becoming increasingly important. This is also true for Danone, where recipes are printed directly onto the packaging.
