Effective immediately, the exciting flavor varieties of the German mustard producer BORN will be available on the market in environmentally friendly cups. The 200-milliliter cups are being produced by Greiner Packaging and are based on the proven K3® technology: A light plastic cup saves more CO2 than traditional mustard packaging, the recyclable cardboard wrap provides stability and offers plenty of space for printed information – for example, nutritional information or recommendations for use – both outside and inside. The light-tight cup is sealed with an aroma seal to ensure full enjoyment of the mustard, and is then topped with a colored plastic lid. The individual components of the mustard cup ensure mess-free disposal. But the new packaging is impressive not only because of its environmentally friendly characteristics; the seven different mustard flavors are also raised to a new visual level and set themselves apart from competitors in the German retail sector. The ESINA retail brand also offers two mustard flavors in the new K3® cup.
Packaging facts
Content
200 ml
Material
Cup: PP
Lid: Colored PP
Technology
Cup: Thermoforming
Lid: Injection molding
Decoration
Cup: Cardboard wrap
Lid
Snap-on lid
Flavors
Hot, medium hot, grilling, honey, onion, horseradish, and garlic mustard
The subject of sustainability is very important to us at BORN. In Greiner Packaging, we have a long-term partner that constantly breaks new ground in terms of packaging quality and thus promotes the success of our products.
Communicating with the end consumer through the packaging is becoming increasingly important. This is also true for Danone, where recipes are printed directly onto the packaging.
