On the afternoon of June 10, the virtual Innovation Days event will focus entirely on the significance of innovation for a circular economy. For example, with Jennifer Stanley, founder and managing director of Appetite Creative, and James Males, commercial director at Appetite Creative, the organizers have secured two true specialists to speak on the subject of connected packaging – the integration of intelligent technologies into packaging solutions for products.
Piet de Vriendt, senior business development manager at Kezzler, and John B. Beerens, chief sales officer at Kezzler, will initiate discussions on new approaches to the digital transformation, specifically in the form of cloud-based UIDs (unique identifiers).
Christian Schiller, co-founder of Cirplus, will present new technologies that use digital methods to track streams of recycled materials in a live talk dedicated to this topic. A further session will focus on digital watermarks, a project that Greiner Packaging is pushing forward together with partners such as the Digimarc Corporation and its chief evangelist and speaker Larry Logan. Both companies are also involved in the HolyGrail 2.0 initiative set up by the European Brands Association (AIM). Other live sessions will look at the potential that barrier technologies can open up for a circular economy and design aspects that will determine the way forward for sustainable packaging solutions in the future.
