Yogurt with vegetable flavor? What seems unimaginable to many people is already a reality in Turkey. Gourmet yogurt products in eggplant, red paprika and tomato flavors have been on the market since March 2017 under the içim brand – part of the Lactalis Group – and provide variety in the fridge as healthy between-meal snacks for families and yogurt fans. It is not just the taste of the yogurt that is impressive, however; the cup packaging, designed by Greiner Packaging and created in close collaboration with the customer, is also eye-catching. The elaborately designed sleeve decoration whets the appetite for the individual flavors and emphasizes the gourmet appeal of the products.
Packaging facts
Content
250 g
Material
PP
Technology
Thermoforming
Decoration
Sleeve
Flavors
Eggplant, red paprika, tomato
Greiner Packaging took very good care of us during the entire development process. The design of the new cups stands out while the implementation is quite efficient.
Communicating with the end consumer through the packaging is becoming increasingly important. This is also true for Danone, where recipes are printed directly onto the packaging.
