Milk bottles with an integrated handle have two considerable advantages: They are easy to hold and they make pouring particularly simple. Greiner Packaging is the only company that offers such plastic bottles in the Romanian market and has been supplying them for several years now to Albalact, the traditional dairy company. In close cooperation with Albalact, Greiner Packaging developed the packaging further, so as to cover logistical requirements even better. The material distribution between the bottle wall and plastic handle was optimized in an intensive series of tests. As a result, the bottle now demonstrates improved stability and can therefore be stacked better.
Communicating with the end consumer through the packaging is becoming increasingly important. This is also true for Danone, where recipes are printed directly onto the packaging.