Better than ever

01/02/2017 | 2 min read

Theresa Wieser

Yoplait / Yogurt

The wait has been worth it: After an absence of almost ten years, the popular custard style yogurt from Yoplait is back on the US market. And it is turning heads with a new formulation and new packaging, while keeping the delicious taste and the exceptionally creamy consistency of the product. Fans had been persistently asking for the yogurt, which has been available once again in six flavors since January 2017. The new packaging is from Greiner Packaging and ensures that special wow-factor even at first glance. The cup is shorter and wider than a conventional yogurt cup and is reminiscent of a bowl, thus adding a visual aspect that also picks up on the tasty formulation of the product. The wide cup opening also makes it easy to add toppings and extra ingredients.

The label of the cup is made of cardboard, making recycling easy for sustainability-conscious consumers. Even in the fridge at home, the innovative cup design offers advantages, since the yogurt is easier to stack and store. The new cup form was tested extensively and meets all quality and commercial requirements.

Facts

Content

150 g / 5.3 OZ

Material

Technology

Thermoforming

Decoration

Cardboard wrap

Flavors

Vanilla, strawberry, lemon, blueberry, banana, caramel

We have long been looking for a package that can convey the features of our product visually in the refrigerated foods section. In Greiner Packaging, we have found a partner that is able to deliver a design that not only ensures visual differentiation, but also takes into account our sustainability requirements with its cardboard-plastic combination.

CJ Kidd of Yoplait