At Greiner Packaging, we have understood that in order to make plastic packaging sustainable, innovation is needed – mainly in two aspects where we, as converter, play a decisive role. The first is design for recycling, the second is the incorporation of recycled content.
“Currently, the annual plastic demand in Europe is around 15 million tonnes, 40% of which is plastic packaging. Of that, around one third is sent back to recycling, and around 5 million tons of recycles are produced annually in Europe. Around one quarter of that is used for packaging again. So, using this cascade of numbers, and having the vision of a closed loop, recycling – meaning from packaging to packaging again – we instantly see the size of the gap, the length of the journey ahead, and the important role behavior change and innovation plays. In that context, it's not about avoiding plastics, it is about avoiding plastic waste, and we are deeply convinced that as plastic packaging proves to be the most sustainable solution in many of our applications, this will remain the predominant material. So, we would like to call for a fair and effect-based discussion that also includes food waste, carbon footprint, and all the other aspects that packaging has to deliver”, Florian Aschermayer, Global Senior Project Manager Circular Economy at Greiner Packaging and Konrad Wasserbauer, Circular Economy Director at Greiner Packaging stated.